Four innocent words: “Tell me about yourself.”
And suddenly your mind goes completely blank.
Don't worry. The interviewer isn't asking for your life story. They're giving you an opportunity to introduce your professional story.
Keep it relevant
A simple structure is: where you are now -> how you got there -> why this opportunity makes sense.
For example: “I'm currently a Senior National Account Manager working within branded food, managing two major grocery customers. I've spent the last eight years building my career within FMCG sales, progressing from NAE through to NAM and then SNAM. I've particularly enjoyed developing strategic customer relationships and growing accounts, and I'm now looking for an opportunity where I can take on broader commercial responsibility.”
Simple. Relevant. Easy to follow.
Don't read your CV aloud
The interviewer already has it. Use your answer to connect the dots.
Keep it concise
Two or three minutes is usually plenty. You want to create opportunities for conversation rather than deliver a 15-minute monologue.
Finish with why you're there
Bring your answer back to the opportunity. That naturally moves the conversation into why the role interests you.
Most importantly, don't try to memorise every word. Know your key points and speak naturally.
An interview is a conversation, not an exam.
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